Perth Optometrist Andrew Gay was becoming increasingly frustrated at the lack of funky frames for clients with broad faces. "I had some really clear design ideas, but it wasn't until a chance meeting in Paris with a British frame maker that my design ideas fused."

"My design philosophy is to meld my British heritage, through traditional frame making, with the freshness and exuberance of Australia, so my frames are fun, exciting and wearable"

The frames are handmade at a boutique production facility outside London. The incredible craftsmanship leads to a look and feel that is never seen in the mass produced frames of the SuperBrands.